Amazon's #1 Mascara Is 20% Off Right Now — Grab It While You Still Can

If someone were to tell me that I had to give up my entire makeup collection and I could only keep one item, I would pick mascara. As much as I love makeup, I'm not big on wearing a lot of it, but I never leave the house without mascara on. It makes me feel like my look is complete even if I have a bare face and my hair up in a ponytail (which, by the way, is almost all the time). Still, I'm not loyal to one product. I enjoy trying different formulas and keep a running list in my head of the best ones I've tried thus far (and trust me, that's a lot). That's why when I learned of the No. 1 selling mascara on Amazon and realized I had never tried it before, I was a little disappointed in myself and set out to change that ASAP. That's how I discovered the Essence Lash Princess False Lash Effect Mascara.

Price-wise, it's normally a steal already, but today through Oct. 11 you can get it for 20 percent off for Amazon Prime Day. Yep, that means it's $4 instead of the regular $5.

As for why I love it? I naturally have long eyelashes without mascara, so I look for a formula to separate, volumize, and curl my lashes for a dramatic look — something to really make them pop. And boy, did Lash Princess False Lash Effect Mascara pop. To learn more about why it's worth trying, keep reading my review below.

With just one sweep of the cone-shaped wand, I started to see an increase in length and volume. The brush's soft bristles work to grab each eyelash to define and fan them out, without any clumps. Even after I layered on two coats, my lashes didn't get globby or heavy-feeling. As its name hints, the look can be best described as a natural false-lash effect. I don't wear waterproof mascara, but I still expect my formula to stay put (no flakes or smudges), and the Essence Lash Princess False Lash Effect Mascara delivered.

Despite not budging during the day, it was still easy to wash off when the time came (using only a little water and my cleansing balm). Right out of the gate, I can see why this mascara appeals to the masses: the results are real, it only costs $4 with the sale, it's Prime-eligible, and it has racked up over 16,000 reviews. If that's not promising, I don't know what is.

Take the mascara wand and position it at the base of your lashes. From there, move them in an upward zig-zag motion until you've coated them from top to bottom. Repeat if necessary.

I've found that just one layer of this mascara gives me the look I'm going for, but if I want things to be extra dramatic, I go for two.